Target brand-related or competitor-related keywords to prevent your rivals from dominating the search engine results pages (SERPs). By testing and experimenting with various targeting options, you can maximize impressions and reach specific audiences. Users can target specific audiences based on their search behavior, browsing history, demographic data, etc. These tools provide an overview of real-time clicks, conversions and impressions. PPC ad results can be tracked and measured in Google Ads and Google Analytics.

Depending on your results, you can quickly scale up your ad spend or take a break and stop spending. Advertisers can allocate a budget for PPC campaigns. Here’s a quick rundown of some of the advantages of using pay-per-click marketing: Not only is PPC advertising generally considered very cost-effective, but it’s one of the few ad channels that you can build and manage in-house, it doesn’t require a large investment, and it’s both measurable and trackable–a rarity in the world of advertising.

PPC advertising has become a favorite advertising channel for businesses small and large, and for good reason.

Google ppc marketing